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ROLLERCOASTER
PROJECT TYPE
Branding, Creative direction
DELIVERABLES
Primary logo, secondary logo, logomark, color palette, font pairing, icons merchandise, and brand guidelines.
LOCATION
London, United Kingdom
Rollercoaster is a consumer insight and qualitative research company offering various services, including desk research, research design, workshop facilitation, moderation, analysis, and strategic consulting.
Rollercoaster bridges the gap between data and meaningful insights, empowering businesses to make informed decisions that drive growth. The company mission is to provide clear, actionable information through qualitative research, enabling clients to achieve their strategic goals.
To stand out from competitors, the brand is designed as approachable and fun, distinguishing itself from other companies' more serious tone. Rollercoaster's visual identity reflects a sense of partnership and collaboration, highlighting that they work with their clients, not just for them.
