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VERDANTORA FLORALS
PROJECT TYPE
Branding, Creative direction
DELIVERABLES
Primary logo, secondary logo, logomark, color palette, font pairing, packaging, business cards, outdoor signage.
LOCATION
Brighton, United Kingdom
Verdantora Florals is a delightful flower shop in Brighton, UK. The brand identity draws inspiration from the city's beautiful natural surroundings and vibrant art scene.
The logo shows a simple illustration of the famous Brighton Pavilion, surrounded by the brand name. You can see this logo on various materials, like packaging, tags, and printed items. The color palette uses soft greens, gentle pinks, and neutral creams, reflecting the brand's romantic and natural feel.
The typography balances elegance and friendliness. It uses an attractive serif font for messaging and maintains a clean, modern layout. Verdantora Florals provides a variety of products, including bouquet wraps, greeting tags, business cards, and floral note inserts, all designed to enhance the joy of receiving flowers.
In short, Verdantora Florals aims to be recognized as a classy, community-focused brand that combines beautiful floral artistry with a strong sense of place and genuine care for its customers.
