Brief

 

Steinkrebse is an experimental project for a collaboration with the advertising agency TBWA/Paris. Steinkrebse is a fictive brand which as an insolent and innovative behavior and whose belief is "Don't let the world polish you". The goal was to rethink the world of communication through this brand and through a manifesto.

Idea
 

Fail is success. 

This project has been presented during an exhibition at the agency. 

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Creative team

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Julia Bourdet, Claire Sarlin, Juliette Gouret & Marie Guirlet. 

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https://coolechec.hotglue.me/