Problem: Teeth is a brand specialized in oral care and they recently developed a toothpaste for children.The world of toothpaste is boring and always looks too prescriptive.
Children don't like to brush teeth, it’s a fact. The brief was to imagine and create a kid-friendly universe for oral hygiene.
How do we do this ?
Solution: the idea was to customize the packaging with animals and pastel colors. Children can identify and choose the flavor according to their favorite animals: dog, panda, owl or a cat.
Each flavor has its own animal, now available in four flavors: menthol, raspberry, apple & lemon.
Animals were created from basic geometric shapes so kids can redraw them.
The logo is based on the shape of a tooth and plays off the design of the mouth.
The font is ChildsPlay to make the product approachable to kids.
Identity includes illustrations and logo.