WALLACE & CIE
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Brand design
Funny Funky Paup's and Le Sacristain approached me to design a logo for their vintage shop in Paris named Wallace & Cie. The shop is situated in the heart of Paris and brings together a variety of vintage shops under one roof. They offer a beautiful selection of items from different decades including retro decorations, illustrations, jewelry, and shoes.
The brand identity includes logos, colors & fonts.
You can find Wallace & Cie here.
Logo: The store's founders were keen on creating a logo that truly captured the essence of their brand. They wanted to incorporate a retro feel that would evoke a sense of nostalgia and vintage charm. The typography, with its retro effect, was chosen to reflect the store's vintage vibe, thereby making the logo a perfect representation of the store's concept.
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Primary logo: It is used all the time in print and digital, with gold foil when it's printed and empty for digital use, as the gold in digital can look cheap.
Secondary logo: it is used when the logo has to be super small and all for their social networks communications.
Primary font: Poster Gothic is used mainly for titles.
Secondary font: Satoshi Variable is used for body text in print and digital.
Colors: The color palette combines gold with vibrant colors such as orange or yellow to create a retro-chic feel.
